Our Program
We envision the annual Masharket Kigali International Content Market in conjunction with Mashariki African Film Festival as a pivotal platform for the East and Central African film and creative industries to harness global opportunities. The content market offers a glean insight into the creative industry dynamics and trends, diverse financing avenues, opportunities for professionals to hone their skills, and forge strategic alliances between investors and creators. Our aim for the content market is not only amplifying Rwanda's presence as a vibrant contender in the global film arena but also elevating the content market allure for industry professionals, broadcasters, sales agents, distributors, producers, filmmakers, and the entire media fraternity.
This year’s MashaRket Kigali International Content Market program, takes us deep into the heart of African storytelling, where tradition meets technology, and local voices resonate across global screens, shaping a new chapter in the narrative of cultural exchange and creative exploration.
Nov
7
Main Auditorium
08:30AM - 08:45AM: Opening Speech by CEO
09:00AM - 09:30AM: Keynote Address by a top governmental official in Rwanda
10:00AM - 11:00AM: Panel Discussion: "From Roots to Reels: The Evolution of African Content: From Local Narratives to Global Screens"
Parallel Session (Room 1):Small File Production And Distribution
Health Break – 30mins
Main Auditorium
11:30AM - 12:00AM: Keynote Address by a Renowned Rwandan Director/Producer
12:00PM – 1:00PM: Panel Discussion on "Cinematic Horizons: Exploring Growth and Collaboration in Rwanda's Film Industry"
1:00PM – 1:30PM: A short Q&A
Parallel Session (Room 1):Small File Production And Distribution
Networking Break/Lunch – 30mins
Main Auditorium
2:00 PM - 02:30PM:: Keynote Address by a Production Service Provider
2:30 PM – 3:15PM: Panel Discussion on “Beyond Backdrops: Empowering African Narratives in Global Cinema"
3:15PM - 3:30PM : Screening of films/trailers/teasers filmed in Africa – from Kenya, Uganda, Tanzania and South Africa etc. (focus on the beautiful locations, culture and filming in Africa)
03:35 PM - 04:00PM : Keynote Address by Film Critic/Mentor/Investor - “Hollywood Producer/Director”
04:30PM: Delegates proceed for a Film Screening/Panel at MAAFF
Nov
8
Main Auditorium
09:00AM - 09:20AM: Presentation by MAAFF Festival Director/CEO
09:30AM – 9:45AM: Keynote Address by CEO of Rwanda Development Board (RDB) or Minister of Creative Arts in Rwanda
10:00 AM - 11:00 AM: Panel Discussion: Title: "Unity in Diversity: Fostering Pan-African Collaboration in Media and Entertainment"
Parallel Session (Room 1): Digital Distribution Masterclass
Health Break – 30mins
Main Auditorium
11:30PM – 12:30PM: Panel Discussion on "Leveraging AI and Data Analytics for Content Discovery and Audience Engage
12:30AM – 12:45PM: A short Q&A
12:45PM - 1:15PM: Keynote Address "Digital Transformation in Studios: Enhancing Interactive Marketing Campaigns" and best practices in interactive marketing campaign”
1:15PM – 1:30PM: A short Q&A
Parallel Session (Room 1): Digital Narratives Masterclass
Networking Break/Lunch – 30mins
Main Auditorium
2:00 PM - 02:30PM:: Keynote Address by Piracy Combating Organization
2:30 PM – 3:15PM: Panel Discussion on “Content Distribution in the Digital Era: Navigating Rights, Licensing, Piracy and Future Trends”
4:00PM - 04:15PM: A short Q&A
4:30PM: Delegates proceed for a Film Screening/Panel at MAAFF
Nov
9
Main Auditorium
09:00AM – 9:30AM: Keynote Address by VOD Platform Head of Original Content and Licensing
10:00AM - 11:00AM: Panel Discussion: "Monetizing Content in East Africa: Strategies for VOD, OTT, and SVOD Channels"
Parallel Session (Room 1): Applying for Grants Masterclass
Health Break – 30mins
Main Auditorium
12:00PM – 1:00PM: The Rise of Podcasting in East Africa: Trends, Challenges, and Opportunities
1:00PM – 1:30PM: A short Q&A
Parallel Session (Room 1):Pitching Masterclass
Networking Break/Lunch – 30mins
Main Auditorium
2:00 PM - 02:30PM: Keynote Address by VOD Platform Head of Content: "Financing Independent Films in East Africa"
2:30 PM – 3:30PM: Panel Discussion on “Inclusive Storytelling: Representing Diverse Voices in the East and Central African Creative Industry"
3:30PM - 4:00PM : Presentation by a renowned producer commissioned by a VOD platform to produce a film/TV Series/Documentary
04:30 PM - 05:00PM : A short Q&A
05:00PM : Delegates leave at their own pleasure to go the MAAFF and prepare for the MAAFF award ceremony and the pitching sessions winners reveal.